BRANDING

We transform businesses from within and globalise brands through strategic branding. We can help.

”

Michelle LimFounder & CEO, Firebelly

michelle@firebelly.com.sg

(65) 9151 8792

Professional Profile

Michelle holds a wealth of experience to help companies transform through purpose-driven branding. She founded Firebelly in 2015 to help brands build marketing capabilities from within and internationalize their business.

Her stellar track record includes pioneering branding for the world-renowned Marina Bay Sands, as well as C-suite positions in the stringent and rigorous FMCG industry; managing strategic brand development for brands like Sunshine Bakeries, SCS Butter, and NutriSoy, among others.

A fire-in-the-belly marketeer, Michelle believes that predicting the future is a marketeer’s best deliverable. She uses her foresight and dynamism to maximise profit and potential, while translating her innate sense for branding and marketing into practical insights and sharp strategy for companies looking to expand and elevate.

Services

  • Brand Audit
  • Brand Strategy
  • ESG Brand Narrative
  • Brand Nomenclature
  • Brand Visual Identity
  • Internal Branding Workshop
  • CMO-on-Hire
  • Market Research
  • Market Planning
  • Company Credential Presentation
  • Investor Pitch Presentation

Unique Selling Point (USP)

  • Over 25 years of experience steering major international brands
  • Proven track record as a brand practitioner
  • Practical, executable, purpose-driven branding

Achievements

  • Founding marketeer of Marina Bay Sands
  • Strategic Brand Development at Auric Pacific, F&N, Coca-Cola
  • PR Award 2014 (Bronze)

Last 10 Clients

  • FORTECH
  • Comm360
  • NJ Group
  • Shared Services Collective
  • Day One Human Resources
  • XCTUALITY
  • Shiok Meats
  • MORE MEAT
  • Angie’s Tempeh
  • SISH Institute

Contact Sphere

  • PR Agencies
  • Social Media Agencies
  • SEO
  • Email Marketing
  • Chambers & Associations
  • Venture Capitalists
  • Food Incubators
  • Tech Incubators
  • SME Loans
  • Corporate Services

KEY TO SUCCESS⚬

KEY TO SUCCESS⚬

KEY TO SUCCESS⚬

KEY TO SUCCESS⚬

KEY TO SUCCESS⚬

Every business a top-notch brand

SUPERFOOD, SUPER GOOD

Angie's Tempeh

Firebelly conducted a strategic review of the market trends and plant-based food industry landscape. This helped us identify the opportunity for Angie’s Tempeh to be positioned as a global player through their mastery of tempeh and collaboration with overseas partners, customers and manufacturers. We also prepared them for global expansion by equipping them with the relevant business and brand strategies. Our refresh of their brand identity and image came complete with new packaging design for both core products and new products such as tempeh bak kwa and nuggets.

TRANSFORMING EMPLOYEE MEDICAL BENEFITS FOR SMEs

Mednefits

We began by defining a brand manifesto to articulate the core purpose of their business. This helped Mednefits identify the sweet spot for their brand messaging. Through rebuilding their company credential presentation, as well as refining their brand tone and persona, we devised strategic brand communication that would appeal to their target audience.

We also strengthened their internal culture from the inside out through an internal branding workshop. This ensured brand consistency as they expanded within the region.

SMARTER SECURITY. FRONTIER SOLUTIONS.

FORTECH

We delved into Fortech’s goals, conducting thorough market research and competitor analysis to pinpoint differentiators. Redefining Fortech’s strategy, we highlighted innovation, client focus, and tech expertise. Crafting a balanced tone of voice, we ensured coherence across all interactions. The outcome: a resonant brand, fortified market presence.

EVERY SNACK, A STORY

Xin Pin

Firebelly embarked on a comprehensive branding journey, crafting a vibrant brand identity from scratch, complete with the name ‘Xin Pin’ that embodies the essence of happiness and joy. The objective was for the brand to be a confluence of fun and heritage, and increase appreciation of these snacks by sharing their rich history.

To make traditional snacks captivating and engaging, we researched the stories behind each tidbit and crafted them into easily readable tales to be placed on every box.

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